Your Holidays eCommerce Sales Up! But Profits Down?
When you focus on paid ads as the primary channel for sales, you will find ads get more and more expensive every day.
Paid Ads: Instagram Ads, Google Ads and Facebook Ads costs per click are auction-based.
The keywords that worked for you today will only get more pricey tomorrow as your competition bids for the same keyword.
Yes, you generate some immediate sales, but your profits keep shrinking.
That is why relying on Paid Ads alone is a race-to-the-bottom strategy.
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