Attention Shopify Stores!
Google & Youtube Ads cost went up by 108%
Facebook and Instagram Ads had an 89% increase, while the average CPM was $11
TikTok ads cost 92% more than last year
Snapchat with "lowest" cost increase of 64%
The sustainable way to grow sales is to start with Google Search, major search engines and free channels like Google’s Free Product Listings, Google’s My Business page.
After you iterate the indexations, on-page SEO, backlinks and begin to convert, use Ads channel as an accelerant to scale up the tried and tested organically converting pages.