Attention Shopify Stores!
Top 5 ways to spend more and lose sales :-(
As a Shopify Plus store team or Agency, you are doing well! More power to you.
You are absolutely dominating in a high-converting sales channel.
But let that not lull you into complacency.
Business advisors will tell you don’t depend on one high-value customer or single sales channel.
You are left with nothing if overnight the customer or sales channel goes away.
Google Search changes its method on average every 12 hours. Ad platforms are constantly tweaking their algorithms. New competitors sprouting up like prairie dogs. Once thriving marketplaces suddenly die.
The only thing constant in eCommerce is relentless innovation and change.
By all means, become the dominant player in one or a few. But spread your bets, across other channels as well.
Here’s a thumb rule for securing an eCommerce business for life:
Organic traffic channels ( Free sales channels ) like Google Search: 50%
Paid Ads channels: 20%
Paid Marketplaces: 20%
Moated channels: 10% Become an authorized vendor for the Government, Military, and such
Analyze your sales by channel, and figure out how to get started by at least becoming a minor player in other channels
Don’t let a single dominant channel kill your Shopify store