Your Online Business and Local Marketing : Yin & Yang #5 of 5
Online business and local marketing can complement and balance each the other.
For example, it is far more effective to deploy a clearance sale to your local tribe, rather than online thru expensive paid ads.
We know a tennis store that holds a "Tent Sale" at local tennis tournaments and regularly blows thru their online surpluses.
Remember, local marketing is not just for Mom & Pops.
If you are a nationwide chain, to you "Local marketing" can mean holding exciting in-person events in every major city where your store/franchise is located
4 strategies to meet your customers' craving in-person experiences
Think different, post pandemic.
If you run a fashion online store, Sometimes your customers want to try on clothes and accessories to see how they look and feel on them. Hold a fashion show event
1. Start by thinking about where your ideal customer is located.
2. Set a date, choose a pop-up venue, and promote your event through Instagram, Facebook & email
3. Deliver fun and free value to the attendees
4. Make an event-only exclusive offer
5. After your event, follow up through email, Instagram, or Facebook to thank them
9 billion Google Searches every day. Can your online business afford to miss this free sales channel?
46% of all Google Searches are looking for local information
Create local community events to increase awareness of your online store among people in your local area
Red Wine & Your Online Business Make a Great Pairing!
People buy from people they like. Find ways to make them like you :-)
Whether you are an amazing solopreneur or a thriving nationwide chain
Hope the 4 strategies inspire more ideas for local marketing your online business
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