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Shopify Stores: How to fix your failing Paid Ads?

Shopify Stores: How to fix your failing Paid Ads?

 

Shopify Stores: How to fix your failing Paid Ads? Shopify Stores: How to fix your failing Paid Ads?

Shopify Stores: How to fix your failing Paid Ads?

Pareto Principle

In eCommerce, the 80/20 rule means that most of your business – around 80% – probably comes from about 20% of your products

But be careful, don't over-simplify

Otherwise, you will be wasting money advertising bikinis in snowboarding season :-)

1. From your Shopify admin, go to Analytics > Reports.

2. Click Categories.

3. Click Sales

4. Choose "Sales by product variant SKU"

Make a list of top 20% products by sales amount:

In the last 2 months

In the last 13th & 14th months

Use common sense :-)

Remove from the list any products that don't qualify for the upcoming month.

Maybe the weather, event, fad, or whatever your gut & market expertise tells you.

Say, your list now has just 12% of products

Spend money on paid ads only for this 12% of products in upcoming month

Google ads, Shopify ads, Instagram ads, Facebook ads, Linkedin ads

Next month...simply repeat the same 4 steps to re-do your product ads

Note:

The "Sales by product variant SKU" is only available to Shopify plan & above.

If you have the "Basic Shopify" plan or have a higher plan and want a AI-based recommendation on which products to advertise next month:

Add the "flareAI" app from the Shopify Appstore and look for recommendations in the "flareAI" dashboard

Do it right, and watch “Paid Ads” grow your Shopify store sales & profits!

Happy Holidays!

From your team at flareAI

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