Super Apps : What Are They, And How You Can Benefit?
The flareAI Helpful Series for Mid-market & Small Ecommerce businesses
Two market forces are driving the growth of Super Apps, which are rapidly gaining adoption in the eCommerce world.
Shopify merchants, and consumers too, are becoming fatigued by too many apps. Many merchants add free apps, only to discover they can slow down page speed, damage SEO, cause redundancies, and lead to increased staffing costs.
AI adoption is rising exponentially, with professionals realizing the potential for AI-based apps to boost productivity dramatically and grow their businesses.
But what exactly is a Super App?
According to a blogger at VC firm Andreessen Horowitz, Super App builds upon its core functionality to combine seemingly unrelated services that users need or want into one place.
WeChat, China's omnibus app launched by Tencent in 2011, is a prime example of a Super App, allowing users to text, access city services, pay for utilities, send peer-to-peer payments, stream videos, and much more. All in one Super App.
The recent Super App entrants are #Microsoft Co-pilot and #Twitter (Elon Musk reportedly looking to add payment services)
Super Apps In the Ecommerce World
Super Apps are gaining adoption rapidly. Fatigued with too many apps to maintain, and added staffing costs to configure, monitor & maintain, Ebusinesses are increasingly looking for done-for-you solutions that can combine various seemingly unrelated services, but eCommerce merchants want done in one place.
Data Like Never Imagined Before
Super Apps also have access to large and deep datasets, allowing them to establish data links, analyze data, and make inferences in ways never before imagined.
Stay Ahead of the Game
To stay ahead of the game, merchants should proactively evaluate the new Super Apps for general productivity, such as Microsoft Co-pilot, as well as specialized eCommerce Super Apps. This will ensure that they do not get left behind as the trend toward Super Apps continues to grow.
Welcome to the flareAI family!
Get free sales from Google, Instagram, Facebook, TikTok & 20+ Free Sales Channels, on Autopilot: flareAI