Rise of the Voices
If you are over 40, you probably type your Google Search.
If you are under 40, you probably ask your Google Search.
People use their phone mic or smart speakers to do voice searches.
According to Google search usage statistics, worldwide 45.3% of mobile searches are voice searches.
In the US it is 25%.
As an eCommerce owner, you don't want to buy into the Voice Search hype yet.
Yes, it is believed one-third of US consumers own a smart speaker.
But who knows, how many use it regularly? And how many use it for shopping?
So follow the trend, but don't invest in voice search yet.
Voice Search in Shopping: Most purchases made via voice are for health and beauty products.
So if you are selling health & beauty to the under-40s keep a sharp eye on the Google Voice Search trend.
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