The flareAI Helpful Guides Series for Mid-market & Small Ecommerce businesses
A digital guru grew his monetization by 47% simply by catering to his multilingual audience, translating his website into multiple languages.
If you are selling to the world, speak your customer’s language.
But as an Ecommerce Merchant, with a small team and limited time, you would be intimidated as there are 1000s of languages, and translations used to cost a lot. Most of us are not digital gurus with a voluminous budget.
Worry no more, here are three easy actionable tactics you can use to get the most eCommerce sales from your multi-language website budget.
Easy Actionable #1 Shortlist Top-5 Country-Language Pairs
Look up your order history understand where your buyers are coming from and prepare your top-4, sales-wise country and language. Example: United States-English, Japan-Japanese
Then, if you want to tap into a new market, add that country-language pair to the mix as well. Example: France-French
So now you have 5. But wait, then REMOVE from your 5 any pair that is not in the following list of big eCommerce spenders:
Voila! Now you have a manageable list of 5 or fewer prioritized translation languages
Easy Actionable #2 Translations made Affordable
Prepare rough drafts using tools like Google Translator, chatGPT, or an app relevant to your platform such as Shopify Translate & Adapt. Hire a translation agency (make sure they use human translators), to give it a look over, correct, fine-tune for local culture and affinities.
Easy Actionable #3 Add the Multi-language Pages to Your Store
Choose between two recommended alternate website structures to add the language.
Best for Mid-market Stores: Create top-level domains like .de for German, .fr for French
Best for Smaller Stores: Create subdirectories like /de/ or /fr/. Shopify uses this structure by default
If you want to do all these continually on autopilot for your Shopify store including the language and hreflang metatags, consider adding flareAI app
Grow your global sales continually.
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