WTF Series #1 of 3

WTF is Inbound Content and Why it Always Wins Over Branded Content? 🤔

Picture this: You're pitching your amazing SaaS product to a seasoned New York Times journalist. If your pitch is all about your brand and its features, you're likely to get a polite, but firm, "No, thanks." 🚫

Why? Because influential writers are after the bigger story—the one that transcends your product. 🌍

They’re looking for the broader impact, the insights that stretch far beyond your sales pitch. This is what they care about: topical authority and subject matter expertise. 🧠

And that’s exactly what Inbound Content is all about. 🎯

When you create content for your business, think of it as pitching to Google Search—the most powerful and profitable sales channel in the world. 💡

Google isn’t interested in flashy, sales-driven content. Instead, it prioritizes original, helpful information that demonstrates true expertise and offers true value to your target audience. This is Inbound Content. 🔍

Just as a New York Times journalist sifts through countless PR pitches to find something truly valuable, Google Search favors content that offers genuine insight over brand-heavy messaging. 📚

In the end, it's the content that informs and engages that wins—every time. 🏆

🔗 https://flareAI.co

#InboundMarketing #ContentStrategy #TopicalAuthority #BrandMarketing