🔍 The Feel-Good Metric That’s Killing Your Business Growth (and What to Do About It!) 🔥

It’s easy to get excited about vanity metrics like social media followers or email list size. Who doesn’t want to see those numbers go up, right? But here’s the catch: If your email list is filled with people who will never need your solution, are you really getting anywhere? If your follower list is people that will never buy from you, you're wasting their time and yours.

Time for some housekeeping! ✂️

Regularly trimming your email lists and focusing on active, engaged prospects means you’ll be spending time on your ICP (ideal customer profile)—those who are more likely to convert. Nurture the follower list so it includes those that will benefit from you. These are your low-hanging fruits, the prospects you can acquire with the least effort and the most reward. 🍏

Stop focusing on the “feel-good” numbers.

Instead, align your marketing strategy with real growth by reaching out to those who genuinely need what you offer. Housekeeping your lists might sound counterintuitive, but in the long run, it will sharpen your focus and boost your results. 📈

🔗 https://flareAI.co

#MarketingStrategy #ICP #SaaS