🚀 Chasing 100% Conversion rate might seem like a dream goal.

Limited Reach: A sky-high conversion rate suggests your content is only attracting customers already ready to buy (BOFU - Bottom of the Funnel). It's a red flag for scalability issues. Here's the catch: if you're only converting at the bottom of the funnel (BOFU), you're missing out on a whopping 70% of potential customers who aren't even aware of your brand yet! 🤯

Scalability Struggle: If you're only catering to BOFU customers, it's difficult to scale your business. Start by sparking curiosity at the top (TOFU), some will want to learn about your offerings (MOFU - Middle of the Funnel), then steering towards conversion (BOFU). This approach ensures a healthy, diverse pipeline that can grow with your business.

The Key: Create content and ads across all stages of the buyer's journey. Spark brand awareness (TOFU), educate and nurture leads (MOFU), and then convert those ready customers (BOFU). This multi-pronged approach drives sustainable growth! 🌱

https://flareAI.co

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