🚀 The 2-Minute Fix to Unlock Your SaaS Sales Potential in 2024! 📈✨

More than half of businesses (54.5%) plan to invest more in content marketing in 2024. 💡 - SiegeMedia + Wynter

But, it's critical to approach Content Marketing from two distinct angles.

#1 Branded Content Marketing

This type of content focuses on your company, products, company news, and partnerships. Branded content is best created by your team members ✨, with support from AI tools to enhance copywriting. Branded content primarily helps in retention, revenue expansion and reaches prospects already familiar with your brand. Typically, with branded content you can reach 10% of your market potential.

#2 Inbound Content Marketing

Inbound content, on the other hand, is designed to attract potential customers who might not yet know your brand or not actively seeking to purchase at the moment or only know your big competitor. This content addresses topics that are of interest to your target audience, such as: Industry Trends, Educational Guides, Thought Leadership articles that positions your company as an expert in the industry.

AI plays a crucial role in crafting inbound content. It excels in "social listening," analyzing what your audience is searching for on Google, discussing on LinkedIn, and engaging with on other social media platforms 📊. AI sifts through vast amount of "social listening" data and can pick topics and craft content that resonates deeply with your target audience.

When your inbound content aligns with what your audience is looking for, it attracts more visitors to your website. These visitors are more likely to convert into leads because the content addresses their interests and needs. 🎯

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#ContentMarketing #SaaS #InboundMarketing #BrandedContent